“This Summer’s Most Difficult Decision” | McDonald’s Advert Tells A Plebeian Truth: We Don’t Have the Power to Save the World, We Need to Work Together

““Summer’s Most Difficult Decision” is not how to address increasing climate change, the European migrant crisis, or, continuing to zoom in on the UK, the worsening homelessness epidemic. For the majority of people living, working, or even just visiting Britain currently, this McDonald’s advert is true- especially if we added the subtle caveat: “for you”. For you and me, whether upper-middle class business owner or precarian service worker, the decision to change the world is not in our hands. […]
The current liberal system of free market competition regulated by states does not work for humanity as even those with the power to pursue interests which require collective action must consider their profit margins. The working classes simply do not have such power. Money controls those with or without it. […]” … More “This Summer’s Most Difficult Decision” | McDonald’s Advert Tells A Plebeian Truth: We Don’t Have the Power to Save the World, We Need to Work Together